I saw a clip of the VP of marketing for Bud Lite who, in addition to identifying herself as the “head” of Bud Lite, thanked her entire team (mostly women) for defending each other in promoting their shared values. It made me think that Anheuser-Busch (or InBev or whatever) had a fiduciary responsible to fire her or get sued by stockholders; she plainly was not primarily concerned with profitability or sales, but in the promotion of an ideology.
TL/DR: Boycott the whole damned company or your “protest” abstention from Bud Lite doesn’t mean crap.
Bring back the Clydesdales and find someone with testosterone to run the company.