“She will double down because it is for the Cause, and not for profit.”
Yep.
And guess what? All those “conservative” boycotter will be back drinking that piss within a year.
Leftists take their causes much more seriously than we do.
“And guess what? All those “conservative” boycotter will be back drinking that piss within a year.”
This is my feeling as well. They may take some short term hits from their base. BUT they will have possibly brought on LGB people.
And then Bud Light drinkers are creatures of habit, the majority are likely to return.
IMO.. What AB should have done would be to revive an old/ discontinued product (e.g. Red Dog/ Plank Road) and marketed THAT specifically to that audience. If it is actually Bud Light in that can, even easier.
"They've already done enough damage in one week to disrupt year-long sales projections," a beer-sales representative who works with national beer retailers such as Costco told FOX Business.
and ...
"You don't just make up those sales. People aren't going to drink twice as much Bud Light the following weekend to recover the lost business."
I think AB is going to be feeling this for a while, maybe even to the point of rebranding, or killing off Bud Light entirely, if the brand has been in steady decline, as also reported. No reputable beer-drinker, male or female, wants to be associated with a guy modeling sports bras and leggings.
I doubt that. I think the wound is mortal. I perceive most beer drinkers are men, and what they have done is make Budweiser the "sissy" beer. It is now a mockery of a man's masculinity to drink the sissy beer, and so now I believe most will just avoid it for fear of being mocked.
I've read an article that mentions one restaurant that has stopped buying the beer simply because his customers are making fun of any customer that drinks it.
I think that may be a lasting phenomena. To drink Bud Light is to be associated with weak effeminate sissy boys.
In part, yes.
I haven’t watched more than 10 minutes of the NBA in a long time. NFL, a little more because of being at a party or three.
But I know quite a few who are back to AIS on Sundays watching the game.