i listened to Matt’s podcast on this same subject
he says they know they are pissing off their customer base
but they want to improve their ranking on the human rights campaign equality index
and being neutral is not an option
he also said the way to fight back is to pick a target, just one, and boycott it
I respectfully disagree with the last line of your post.
I personally have many targets, and am fully capable of hitting all of them.
Right now, my target is anything made or imported through New York.
Along with butt-wiper.
Gillette.
jc penney.
target.
Just to name a few.
Im too damn old to go out and protest.
But, I can use the power of my pocketbook.
I have some money.
Communists don’t