Russell Brand makes some excellent points and does it in an amusing manner. Directing young people to his videos is a good way to help them look at things differently. They think he looks “hip” and since he is an actor/stand-up comedian they will give him a listen before they will pay attention to someone else. He can have a subtle way to “red-pill” people, especially those that are younger.
While Brand does make some good points, I find him very exhausting to listen too. He rambles a bit too much for me. But I can definitely see why young people would like him.