I hope Toyota hangs tough. You know they are feeling the heat because they are the only one not on script.
Toyota is doing fine.
They are building a product that people want to buy. HYBRIDS and plug in Hybrids.
IMHO, this makes much more sense for the average car/tuck buyer. A vehicle that can run completely on battery for short trips under twenty miles. For longer trips you still have the ICE.
I would buy a new Tacoma IF it was a plug in hybrid, but still had a V6 engine to pull a trailer/boat. I drive under 20 miles round trip to work and back everyday.
I would never buy an EV only. Especially living in NH.