He is a kingpin in the pornography business. He got rich by selling internet pornography.
He has a large and admiring following among this (what I think is horrible) “new conservative” movement.
It is a growing "anti-woke" reaction to wokeness. It isn't conservative though it can intersect with conservatism at many points.
I call it the “Contrarian” movement. Opposing something just for the sake of it, and looking like a “rebel”.