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Seems like another “man is stupid” hit piece by yet another feminazi.

That’s ok. The article explains how Cambridge plans to “fix us”. Never state a problem without a proposed solution I suppose.

"We can change how we perceive the world through continued conscious effort and habit cultivation," said McClelland. "Men should be encouraged to resist gendered norms by improving their sensitivity to domestic task affordances.

"A man might adopt a resolution to sweep for crumbs every time he waits for the kettle to boil, for example. Not only would this help them to do the tasks they don't see, it would gradually retrain their perception so they start to see the affordance in the future."

Collective efforts to change social norms require policy-level interventions, argue the philosophers. For example, shared parental leave gives fathers the opportunity to become more sensitive to caring-task affordances.