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To: jpp113
The ad was not intended to sell whiskey, it was to increase their ESG score.....

Bingo! The company is owned by Diageo plc, a British firm.

Global spirits and beer company Diageo announced today the launch of ‘Society 2030: Spirit of Progress,’ a new ESG program consisting of 25 sustainability goals, aimed at making a positive impact on the world by 2030.

Ivan Menezes, Chief Executive, Diageo said:

“As a global business, we are committed to playing our part to protect the future of our planet and to leading the way for others to follow. I am immensely proud of Diageo’s sustainability and responsibility achievements to date, and this new, ambitious action plan will challenge us even further to deliver more over the critical decade to 2030.”

According to Diageo, the company’s ESG efforts over the next 10 years have been selected to align with the United Nations Sustainable Development Goals (SDGs), and will focus on three key areas:

Promoting positive drinking: Goals include reaching more than one billion people with messages of moderation from its brands, aiming to change the attitudes of five million drivers towards drink driving, and educating over 10 million people on the dangers of drinking underage through its award-winning alcohol education awareness programme,

Championing inclusion and diversity: Targets include an industry-leading ambition to have 45% representation of leaders from ethnically diverse backgrounds by 2030 as well as 50% of all leaders being women, as well as providing skills and training to over 1.7m people to help create an inclusive and thriving hospitality sector.

Pioneering grain-to-glass sustainability: Commitments in this area include harnessing 100% renewable energy to achieve net zero carbon emissions across direct operations and working with suppliers to reduce indirect carbon emissions by 50%. The company has also announced that it aims to ensure that every drink it produces will take 30% less water to make than it does currently and to achieve a net positive water impact in key water stressed basins and communities. Diageo has committed to delivering 150 community water projects across the world, including providing access to clean water, sanitation and hygiene, and to supporting over 150,000 smallholder farmers with farming techniques to regenerate the land and build biodiversity. In addition, by 2030 the company has targeted 100% recycled content in plastic packaging and using 100% recyclable packaging.

22 posted on 12/21/2022 2:10:18 PM PST by Erik Latranyi (We are being manipulated by forces that most do not see)
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To: Erik Latranyi
According to his Wiki page:

Ivan Manuel Menezes (born July 1959), is an Indian-American business executive. He has been the chief executive officer (CEO) of Diageo, a FTSE 100 British multinational alcoholic beverages company, since 1 July 2013, succeeding Paul S. Walsh.

Ivan Manuel Menezes was born in Pune, India in July 1959, the son of Manuel Menezes, who was the chairman of the Indian Railway Board.

His brother Victor Menezes is the former chairman and CEO of Citibank.

He was educated at St. Stephen's College, Delhi and Indian Institute of Management Ahmedabad, and the Northwestern University's Kellogg School of Management.

An "Indian-American" who runs a British firm. His brother ran Citibank. True Globalists and supporters of GloboHomo.

27 posted on 12/21/2022 2:21:40 PM PST by Angelino97
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