This will be epic. Complicated but epic. People who know those who have had their rent greatly increased should pull up a chair. It’s likely there are multi rental properties near you who fall into this company’s software hell.
In their defense they will say airlines do this airfare all the time. For example , repeat your searches and watch airfares go up.
This is bizarro world. In most of the rest of the economy, pricing transparency leads to lower prices. For example, when Exxon is right across the street from Chevron, does Exxon see Chevron’s price of $3.999/gallon and say: “great, I’ll price mine at $4.059!!”? Or do they see it and price the same or lower, ensuring they get half or more of the potential business?
Maybe the key variable here is scarcity? Or proximity to campus? Owners are certainly going to try to maximize the return on their investment, so charge as much as they can and still get rentals. But few colleges have been seeing declining attendance, so maybe more demand for property than supply.
This would be akin to people suing Realtors for using Multiple Listing Services that show prices for homes on the market.
In a sane society this suit would get nowhere. Supply and demand dictates prices.