Posted on 11/07/2022 2:53:44 AM PST by cotton1706
For voters turned off by extremism, centrists are marketing themselves as an alternative. Many moderate candidates this election cycle are “trying to play to the middle” with red, white, and blue color palettes and inoffensive design, said Shannon Zenner, an assistant professor of communication design at Elon University.
“The language of the moderates is to not be offensive to either side. So it’s to not have too much red or too much blue,” she said. “You don’t want to be too patriotic. How do you do that? You keep it really non-partisan, watered down.”
Senate candidates like Utah independent Evan McMullin and Sen. Lisa Murkowski (R-Alaska), the only pro-impeachment Republican in the Senate up for reelection this year, included stars in their logos. Some play up state over country with state map outlines, or in the case of Western candidates McMullin and Colorado Republican Joe O’Dea, they use mountains. In O’Dea’s mountain logo, the C in the Colorado state flag is turned on its side to look like a sun.
Rep. Tim Ryan (D-Ohio), a handsome man with two first names from America, kept his visual brand traditional. “I think there’s a kind of this lack of over-design that’s happening,” Zenner said of Ryan’s basic branding. “Simplicity, I think, is in their design aesthetic.” In his ads, Ryan speaks to voters who might not agree with him on every issue, or who aren’t enamored with the national Democratic brand.
(Excerpt) Read more at fastcompany.com ...
"Ryan put out an ad playing darts, and Murkowski released one shooting a bow and arrow. The message: Centrists are no soy boys, but they’re also not here to blow stuff up."
Is it any wonder that these types clutch their pearls when candidates like Trump or Kari Lake appear on the scene?
If MurCowSki wins, it’s because of AK’s screwy election system. McMuffin is getting his lying commie ass kicked. He will lose bigly. MAGA works. This middle of the road, moderate mush doesn’t. Most know it the same as voting for the Commies.
These “moderates” tend to vote with the radical left 99% of the time.
Moderate = Enemy
Im thinking we will get our milquetoast with McCarthy. Hope Im wrong and we get jim Jordan. Ditch Mitch and things will happen for the better, otherwise I’m afraid its business as usual
There are no moderate Dems. They all vote as a bloc with Joe Nancy and Chuck.
There. Fixed it.
That O’Dea guy keeps coming up. He should not want to be included with McMuffin and Murkowski.
This article is puke worthy. There is no middle because the RATs always get their way.
How to yo agree half way with communists?
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