Yes. You nailed it.
Twitter can easily gain more market share than the competition because the competition wants to control political speech and thought, and deplatform and demonetize anyone who gets out of line.
Twitter can easily add features that compete with Facebook/Instagram, TikTok, YouTube, etc. It might turn into a platform for x.com to get into competition in the same market space as companies like Amazon and Netflix.
I think this is what all of the foaming at the mouth is really about. The left will not be able to silence and censor those who disagree with them.