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Amazon opens the email marketing floodgates to try to boost sales
techxplore ^ | 09/14/2022

Posted on 09/14/2022 3:09:05 PM PDT by devane617

Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam.

The company announced the initiative Wednesday at the Amazon Accelerate conference in Seattle, where it demonstrates new features to the independent businesses that sell more than half of the products on Amazon.com.

Merchants will be able to send free emails to new shoppers, repeat customers and their biggest spenders through a new "Tailored Audiences" tool, which will also let sellers monitor the results. The tool has been in testing this year and will be available to all US sellers in early 2023.

The move marks a break with Amazon's historic reluctance to let independent merchants connect directly with customers for fear of alienating them. But online sales have slowed from their pandemic highs, and antitrust investigators are probing the power Amazon holds over millions of third-party vendors. Some merchants also say Amazon makes it hard to create a relationship with even their most loyal buyers.

Customers will have to unsubscribe if they don't wish to receive the marketing emails.

(Excerpt) Read more at techxplore.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: amazon; technology
More spam email on the way.
1 posted on 09/14/2022 3:09:05 PM PDT by devane617
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To: devane617

How do we pre-unsubscribe?


2 posted on 09/14/2022 3:15:43 PM PDT by cyclotic (Follow 1776Restorationmovement.com fighting for our Constitution. @1776RM on Truth)
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To: devane617

I don’t like any extra emails.
No thanks. That rose bush is going to get pruned.


3 posted on 09/14/2022 3:19:26 PM PDT by lee martell ( )
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To: devane617
Amazon opens the email marketing floodgates to try to boost sales

Today, I reported to Amazon that I received a spoofed Amazon email from someone claiming to be an Amazon marketer in Brazil. What bothered me most was that the sender sent the message to my email address, which I use exclusively for Amazon.

I sent Amazon a copy of what I thought was a spoofed email telling Amazon that I needed to know how the spoofer got my email address.

The sender's email address ended in @Amazon.com , which I thought was spoofed. Now, having read this post, I think the email was due to Amazon sharing customer email addresses with their marketing partners. IF SO, THIS IS A BLATANT BREACH IN CUSTOMER PRIVACY AS FAR AS I'M CONCERNED!

4 posted on 09/14/2022 3:21:49 PM PDT by JesusIsLord
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To: devane617

NO ONE LIKES SPAM OF ANY KIND, and that’s what will happen.

Yeah, destroy a good thing, profiteers!

IDIOTS!


5 posted on 09/14/2022 3:21:59 PM PDT by TribalPrincess2U (D.I.S.T.R.A.C.T.I.O.N.S.)
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To: devane617

NO ONE LIKES SPAM OF ANY KIND, and that’s what will happen.

Yeah, destroy a good thing, profiteers!

IDIOTS!


6 posted on 09/14/2022 3:22:56 PM PDT by TribalPrincess2U (D.I.S.T.R.A.C.T.I.O.N.S.)
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To: devane617
How to unsubscribe from Amazon marketing:

https://www.amazon.com/gp/help/customer/display.html%3FnodeId%3DGJAW9SFGM8XTS89H

7 posted on 09/14/2022 3:25:33 PM PDT by JesusIsLord
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To: JesusIsLord

Imagine all the amazon vendors that will be sending emails. Could babe a big mess of traffic.


8 posted on 09/14/2022 3:27:09 PM PDT by devane617 (RUN FOR LOCAL ELECTED OFFICE! COUNCIL,SCHOOL BOARD, ETC.)
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To: devane617
I keep getting ads on my Kindle Fire that I can't get rid of. I'll try to open FR for example and the Silk browser keeps going to an entire page ad for Spotify and won't let me leave.

If it keeps up, I am going to stop using my Fire.

This kind of crap would have never happened when Bezos was captain of the ship.

9 posted on 09/14/2022 3:38:08 PM PDT by RoosterRedux
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To: devane617

I stopped purchasing from Amazon in 2018 and will not return.


10 posted on 09/14/2022 3:39:36 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: devane617

The GOP-e already tried this.
It won’t work for Amazon either.


11 posted on 09/14/2022 4:19:49 PM PDT by Zathras
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To: devane617

I get an ad on my Kindle Fire when I open it up and I don’t mind because I paid a cheaper price for my tablet when I bought it, for agreeing to ads. Besides, the ads are always for Kindle ebooks and sometimes I open them and even accept the product for streaming.


12 posted on 09/14/2022 4:24:20 PM PDT by Ciexyz (Prayers for America.)
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To: JesusIsLord

thanks ... i checked it out and looks like i had already unsubscribed from amazon email marketing ...


13 posted on 09/14/2022 4:36:06 PM PDT by catnipman (In a post-covid world, ALL "science" is now political science: stolen elections have consequences)
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To: JesusIsLord

How to unsubscribe from Amazon marketing:
https://www.amazon.com/gp/help/customer/display.html%3FnodeId%3DGJAW9SFGM8XTS89H

Thank you!


14 posted on 09/14/2022 4:37:33 PM PDT by PrayAndVoteConservesInLibsOut
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To: JesusIsLord

Thank you.


15 posted on 09/14/2022 5:21:17 PM PDT by Irenic
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To: devane617

So it sounds like Amazon is going to turn over your email address to all these companies. And they in turn will sell the lists to everyone else. Amazon customers are about to get spammed to the moon.


16 posted on 09/14/2022 5:22:08 PM PDT by Revel
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To: devane617

Amazon built up its client base by NOT doing this. Amazon proved that it was worthy of trust.


17 posted on 09/14/2022 5:39:43 PM PDT by TChad ("Joe, we should evacuate the civilians before the military. You understand that, right? Joe?")
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To: devane617
This is the email address for reporting suspicious email correspondence to Amazon. I will forward every vendor contact to this address.

stop-spoofing@amazon.com

For good measure, I might even throw in:

abuse@amazon.com

18 posted on 09/14/2022 8:29:45 PM PDT by moovova
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