"The task for Republicans is to
shape a message that is independent of Trump, and that focuses on the party’s clear strengths on border security and education. Unless they can find that message soon, they risk squandering a historic, and crucial, election."
That is all you need to know. Dont bother to read this screed.
The writer, like most of the GOP and all of the left, does not understand Trump is simply a vessel.
He is popular BECAUSE of his message, not his great hair or dance moves.