They can call it whatever they want - fluff the vocabulary and spin until they drop. But my purchasing Dollar tells the truth every time I have to pay for anything these days. Add to that the amounts and packaging size, and weight, have all changed across the board.
Yes, as long as we adjust to the de facto recession/depression, it doesn’t matter what they call it.
No different than when the enemedia ran interference for Otoken when unemployment remained high during his regime’s tenure; they invented the term “funemployment” to indicate that Americans were enjoying a well-deserved break from work after 8 years of Republican enslavement.