Per Wiki:
Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company, specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.
That explains everything.