Posted on 07/06/2022 4:58:57 PM PDT by MarvinStinson
Ben & Jerry's is suing its parent company in an attempt to cancel the sale of its business in Israel to a local partner that would continue to distribute its products in the West Bank.
The ice cream maker filed a complaint in the US District Court in New York, where it sought an injunction against Unilever (UL) "to protect the brand and social integrity Ben & Jerry's has spent decades building."
Ben & Jerry's has been doing business in Israel since 1987, but in recent years it had come under pressure for selling in West Bank settlements, considered illegal under international law. In July 2021, it announced it would stop selling in the West Bank altogether.
That triggered a dispute with its longtime distributor in Israel, which sued Ben & Jerry's and Unilever in March, arguing they were "unlawfully terminating its 34-year business relationship in order to boycott Israel."Unilever tried to draw a line under the controversy with its announcement last week that it had sold Ben & Jerry's Israeli business for an undisclosed amount to AQP.
The retail giant said that going forward, Ben & Jerry's would be sold under its Hebrew and Arabic names throughout Israel and the West Bank.
But that decision to sell to AQP took the board of Ben & Jerry's by surprise, according to its court filing, which said that its chair had been "stunned" to hear the news. Since 2021, Ben & Jerry's has been fiercely opposed to the sale of its products in the West Bank, saying that it would be "inconsistent with" the brand.
In its complaint Tuesday, it noted that its brand values are legally overseen by an independent board of directors under a 2000 agreement with Unilever.
(Excerpt) Read more at cnn.com ...
We have a name for these types: Self hating Jews
Eventually unilever will have a choice: sell the unit or terminate the current board. In the meantime my B&J boycott continues.
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