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All State is also involved:

“Beyond State Farm, GenderCool lists other major American companies as its partners and supporters, including Dell, Intuit, Nike, NBC Universal, Adobe, General Mills, Capital One, Intel, Indeed, HP, VmWare, Bank of America, Bayer, Out & Equal, Sprout Social, Prudential, CBRE, Oracle, USDA, Abbvie, JLL, and All State.”

“The three-book bundle is part of the GenderCool Collection. In the book Non-Binary, a character named Gia is introduced to young readers as a transgender girl who uses she/her pronouns. “When you’re born, a doctor looks at you and says, ‘It’s a boy!’ or ‘It’s a girl!’ based on your body. But gender isn’t that simple. You see, when I was born, the doctor said, ‘It’s a boy!’ But…this wasn’t true,” Gia narrates.”

“Gender is how you feel in your heart and mind, but it may not match what the doctor says when you are born,” it reads.”