Now their brand is completely ruined. They will never get that trust back unless they immediately apologize and cut a deal with DeSantis on keeping their self-rule law. And give everyone who cancelled their Disney Plus subscription a free year of streaming, and half-off of all Disney cruises and Disneyworld attractions.
Just a bone-headed blunder that makes New Coke look like marketing genius.
I agree completely. I've thought since the beginning of this woke crap that all a company has to do is issue a simple statement saying, "We don't get involved in politics. We make cars." -- or TVs, or shoes, or whatever.
The VAST majority of the public would respect a statement like that.
Those would be good crisis management actions, indeed. But they seem to be incapable of that.
Their misreading of their market is breathtaking. They arrogantly thought traditional, conventional nuclear families would take whatever woke crap they dished out, no matter how offensive, and there would be no limit to how much they could abuse their traditional customer base.
Did they REALLY think that LGBTXYZ “families” would make up for the loss of their traditional family base?
It’s the biggest corporate bone-headed blunder I have ever seen. If Harvard Business School isn’t too far gone, this would become a classic business case.
The left will no longer allow neutrality. "Silence is violence."