Writer is confusing "means" with "ends."
The objectives which one wishes to achieve are the "ends."
The ways and methods of achieving that objective are the "means."
Clausewitz's quote says nothing about the particular objectives which one wishes to achieve.
Of course, having clear objectives is advisable - however, the quote cited here does not deal with that.
Regards,
True. I was saying over 15 years ago that the U.S. has no clear objective in its "War on Terror." Nobody could tell me what victory was supposed to look like, or how invading Afghanistan, then Iraq, was supposed to "end Terror."
Yep.