Part of it — and I suspect a big part — is a small world problem. Suppose you are doing a commercial. The corporate suits, who are woke worms trying to appease the twitter mobs, have hired DEI consultants, who are busy sleazing their way through every crevice of your company looking for points of leverage. These people are viciously biased, and they’ve been put in places of influence.
The DEI junta dictates that you have to have “diversity” in every commercial. You have two or four people in the typical commercial. How do you get “diversity?” Do the math. You will inevitably end up overrepresenting targeted minorities. 13 percent of the U.S. population is black. Do you think the diversity commissars will let you get away with putting one black person in every tenth commercial? I didn’t think so.
Then there’s geographical and market targeting. If an ad is targeted to a regional market, especially a big city, its demographics will reflect that. The market segmentation is probably even more significant. Who is actually watching broadcast tv on a regular basis, as opposed to cable or streaming content?
But yes, the anti-white bias is real, and it comes from the DEI mafia that thinks “diversity” is a hustle with a one-way ratchet. For them, it’s not about fairness; it’s a tribal power play, and they’ve been hired by people who are afraid of them. If I were running a big corporation, a university, or the federal government, I’d begin by firing the lot and telling them to get real jobs in something other than the racial hate industry.
The one thing corporations don’t want is to do anything “Controversial”, and the Left gets to define what “Controversial” is now. So, they figure, just put non-whites in commercials and nobody will care. Whites don’t watch “Free TV” anyway.