Good point. I figured out when I was in high school (through 1972) that prizes came with a hefty tax. That’s when I “owned” the idea that I would not want to be on a game show.
I remember when I was a kid in the 60’s. When someone won on a TV show my little kid brain literally interpreted it as “they’re set for life!” i.e. “now that we have a new washer and dryer we can retire in luxury.” 😜
An early episode of Jay saying “a brand, new, car” brought back a lot of memories.