Let’s say you pay a million dollars for a spot that runs during an event usually watched by 120 million people. Only 60 million or fewer watch the event. The network in question will run that same spot in other programming until it makes up the 60+ million viewers that you paid to see your spot. You can say well you gamble on it and lose but that’s a bad way for nets to do business if they want to keep advertisers.
Local guy from Taylor Texas got a silver medal in 100 meter sprint finals. KXAN interviewed his family and his mamma was waving a small American flag. The town of Taylor is lit up right now1 Congratulations Fred Kerley!!!!!!