Not at all.
What was new was the increasingly unvarnished willingness to harness the male sex drive as an engine for increasing sales volume, market share, market size, etc.
In many ways our society is still suffering from the ravages of WWII. You’ll agree, won’t you?, that the image in question would never have been made part of a national ad campaign prior to the war. Something about the perceived emotional needs of our soldiers/sailors/airmen at the time, combined with what was even then already a horribly degraded capacity to set and defend appropriate moral standards, primarily attributable to the slow but steady decay of the hierarchy of the Catholic Church in America, produced, almost overnight, a new and much more casual attitude, running all throughout our culture, about, shall we say, the “subject in question”. It wasn’t quite a free-for-all at that point, but the ball was rolling in that direction, and it wasn’t long before the exclusive association between the marital act and marriage, an undeniable part of the Natural Law, meaning that it had been written by God on every human heart, had been fully denied, severed, broken. The act in question became a commonplace and socially-accepted aspect of the everyday life of unmarried young adults. This of course has persisted through to the present day.
Who but Satan himself and those in his thrall thinks this is a good thing?
Think about it. It’s almost as if the image in question has a split personality. There’s no question it reflects a certain wholesomeness. But the young lady’s posture, her attire, and the manner in which her face is painted, with that certain look in her eyes—is there any question what the ad agency was getting at? What response it was trying to bring about in every red-blooded American man?
But infiltration of the churches, the Catholic Church included, was a long term Communist goal. Even before Vatican II, leftists were infiltrating the clergy ranks. This was perhaps less visible in the United States, as Catholicism remained strong until the 1960s even as mainline Protestant denominations and seminaries were slowly taken over by modernist and neo-orthodox clergy in the first half of the 20th Century. It took longer for the Left to achieve its goals with regard to the Catholic Church, but their subversion was successful, both here and abroad.
Had Catholics continued their rate of having larger families and if conversions of non-Catholics continued over the last 60 years, it is easy to imagine a country where 40% of the population were Catholic adherents.
FWIW, I am a Protestant.
No. Society is still suffering from the ravages of expulsion from the Garden of Eden
it wasn’t long before the exclusive association between the marital act and marriage, an undeniable part of the Natural Law, meaning that it had been written by God on every human heart, had been fully denied, severed, broken.
It has always been broken, but never "fully" so.
Think about it. It’s almost as if the image in question has a split personality. There’s no question it reflects a certain wholesomeness. But the young lady’s posture, her attire, and the manner in which her face is painted, with that certain look in her eyes—is there any question what the ad agency was getting at? What response it was trying to bring about in every red-blooded American man?
Because God made women beautiful so that men would love them. Only teh gays would have a problem with a man seeing a beautiful woman and marrying her. Same folks that are angry that the Song of Solomon exists.
And speaking of ad agencies, - say, does this Victorian turn you on?