“I’m a bit of a believer in ‘go broke, go woke’ theory that companies that were already hurting (TV, Disney, Hollywood) were looking at the #’s and were throwing darts. A lot of it is all the diversity hires and women in marketing/HR too though.”
Coca-Cola is hiding the truth:
<><> soda sales have been declining for years, due to health-conscious consumers,
<><> this virtue signaling nonsense is a consequence of those declining sales, not the cause,
<><> they are desperately grasping at anything to try to offset their decline.
Brands go woke because they’re going broke!
Frontpage ^ | Mar 2021 | Daniel Greenfield
Posted on 3/3/2021, 5:10:13 AM by xzins
“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.
(Excerpt) Read more at frontpagemag.com ...
https://www.frontpagemag.com/fpm/2021/03/coke-goes-woke-and-broke-daniel-greenfield/
Maybe we need to get the SJW types to start attacking Coca-Cola because its founder was a former Confederate. Then they will have both the Right and the Left boycotting them.