I'll go along a little with weak minded, Women for Trump, Latinos for Trump, Blacks for Trump, Union Workers for Trump, Law Enforcement for Trump ... this group and that group for Trump. However, it divides Americans into identity groups. My identity is Old White Religious Conservative Heterosexual Educated American Small Businessman. That doesn't fit on a sign, but I'll settle simply for American.
I contend that all people desire essentially the same things - life, freedom, liberty and prosperity. Make the connection between policy, laws and regulations (lack thereof) and those four things and you have a winning combination. Effectively contrast between with what others propose or have done and you have victory.
The problems with Republicans are they don't make the argument and they often agree with Democrats.
No, we need to defeat and destroy the narrative of identity politics by proving it isn’t true. But pretending the reality that the narrative does exist isn’t an issue won’t get us anywhere. We have the fight on the turf of reality.