By Florida’s strategy I mean that the Republican Party down there has been doing massive outreach to the Latino community since 2012 or so. They knew the demographics did not favor Republicans, so they did the obvious thing....reach out. If you go and read about the 2018 election in Florida, this plan started paying dividends, and it looks like it continued today.
A friend today, a sometime Dem who supports Trump, said Latinos are basically family oriented, religious and have traditional values. I know when I lived in Miami in the early 80s, Cubans were very pro-Reagan at least those whom I knew.