The type of conservative (like my wife) *sigh* who are offended by strong language are turned off by Trumps aggressive style, and senior citizens who typically support Republicans have been scared by covid and blame Trump.
It is what it is. The America a lot of us grew up in is long gone, all hail our new masters the Snowflakes!
The president needs to address the VOTERS sincerely, emotionally.
Addressing your supporters at a rally is not the same thing. If he talks directly to the voters he has all the substance he needs to win.
He did not do that at the last debate. Biden did.
Politics 101 is ask for their vote.
And I’m sorry but his reelection campaign is unfocused and ineffective.
At the debate Biden have them several winning points - lying that Hunter is ethical, refusing to answer important issues.
The Trump team was totally unprepared to capitalize.