Deleting the honest stance of destroying America on their original online mission statement was a start.
They also need a soft voiced, courteous and affable BLM spokesperson to go on The View and other shows and get a lot of memorized applause lines out. A modern Sidney Poitier or a female version.
I think a few examples about the truth escaped the media censorship. People said “But I like our family” and “But I am not a racist holding them down because I work hard at a job and provide for my children.” “I feel sick inside when I see nice stores being vandalized, looted and burned.”
Then some polls showed the slippage.
I seriously doubt even 45% of hispanics approve of BLM. I can read Spanish and reading the comments sections on Youtube has been an eye opener (this is usually on non-political videos involving sports or movies or travel). They do not like being grouped together with that group and their view of BLM and the riots is the same as everyone on the Free Republic. The ones that have been here less that 20 years really have no loyalty to either part - but vote Democrat based solely on one issue, maybe two. Republicans really need to make a grass roots push, especially for Hispanic men (and the women will often follow suit).