The NFL is not going to renegotiate with the networks. They bought it. They own it, whether they have to kick rebates to their advertisers or not. Since they are as woke as the NFL is they’ll likely agree to eat the losses in order to sustain the narrative.
That can’t go on forever, but I’m guessing there is enough cash already built into this system to sustain the illusion for several seasons.
You are probably right, but even the woke corporations don't like losing money, so there will be a fight. The networks can cut their expenses, especially on the production side. The product will suffer. It can be a spiral dive. It will be interesting to see what happens with the ratings for all sports. Golf was the first sport to return and the BLM, social justice, etc. has been reduced to the odd player wearing a black left shoe, and a white one on the right. What a statement! Those guys are independent contractors and the purse is a function of TV revenues and the gate receipts. Golfers have already seen the effect on their bank accounts.