Trump agrees with how powerful the media is.
https://twitter.com/realdonaldtrump/status/1283029342084358147?s=21
MSNBC prime-time ratings fall by 18%, while Fox News stays on top, says Nielsen Media Research
https://www.washingtontimes.com/news/2019/oct/2/msnbc-prime-time-ratings-fall-by-18-while-fox-news/
TV Long View: Five Years of Network Ratings Declines in Context
https://www.hollywoodreporter.com/live-feed/five-years-network-ratings-declines-explained-1241524
News Media Credibility Rating Falls to a New Low
https://morningconsult.com/2020/04/22/media-credibility-cable-news-poll/
The news media, like many other major U.S. institutions, has suffered from a decline in public confidence in recent years. A key question for the future of the news media, as well as for U.S. democracy, is whether that trust is lost for good.
https://knightfoundation.org/reports/indicators-of-news-media-trust/
The CNN Ratings Disaster Would Be Worse Without Its Manufactured Audience
Although it draws attention for being an anti-Trump news outlet, the network is working to deflect attention away from its severe audience flight.
https://thefederalist.com/2019/06/24/cnn-ratings-disaster-worse-without-manufactured-audience/
New Pew study says local TV news viewing dropping fast
https://www.poynter.org/ethics-trust/2018/new-pew-study-says-local-tv-news-viewing-dropping-fast-2/
Poll finds Americans disapprove of medias handling of coronavirus. But its the same polarized picture as ever.
https://www.washingtonpost.com/media/2020/03/27/poll-finds-americans-disapprove-medias-handling-coronavirus-its-same-polarized-picture-ever/