If these were closely held privately owned companies you might have a point.
Trust me, the investors in these companies want profits, and if they don't think that's what the management is focused on the management will be gone.
The evidence out there does not seem to support this assertion. In company after company we are seeing "woke" nonsense. How much profit did Target make declaring that all their restrooms would be available to mentally ill f@ggots in dresses?
A lot of share holders are so well off they too are getting on the "woke" bandwagon. I've seen so many examples of them promoting "social justice" at the expense of the bottom line, I no longer believe profit is their primary motivation.
The stuff going on now is mass hysteria, and following the same pattern that led to the marginalization of Jews in 1930s Germany.