"Apocalypse Fatigue"
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And it ain't even here - yet:
"Coronavirus: 'They call it the apocalypse' - inside Italy's hardest-hit hospital" Masked, gloved and in a hazmat suit, my team and I are led through corridors full of gasping people who look terribly ill.
I ask what ward I am in.
"This isn't really a ward, it's a waiting room, we just have to use every bit of space," my guide, Vanna Toninelli, head of the hospital press office tells me.
The medical teams are fighting a war here and they are losing.
We have all heard what has been going on here, but no journalist has been allowed in here to see it, until now.
It's crippling - here they call it the apocalypse.
Bergamo wanted us to see this, as I have said, and they want to send a simple message: "Get ready".