Just trying to BUY the nomination. Shoveling money.
You can hardly watch a YouTube video without seeing a Bloomberg ad. Bloomberg is going to spend $2 billion with nothing to show for it. Just about every ad emphasizes his anti-2nd Amendment/radical gun control position.
When far more than half the voters are gun owners, thats a losing position; especially in swing states where gun ownership is far higher than the general population. At least his media buyer is getting rich.