Any “business owner” who has reservations about Trump is a mindless political bigot who has no business voting.
If you have an “executive” at your small business who has reservations about a president who has ushered in the best economy in a generation fire them.
Very many people have bought into the concept of President as National Talk Show Host, and expect a certain moderate tone from the officeholder, deeming that reassuring bland tone more important than the President's actual policies.
Obama was great at it - peddling Marxism while talking like Dr. Phil.