They could start their own company... they have all the people right there. Never crosses their mind.
I get what you’re saying, but:
A new company, with no name recognition, that now competes against the combination of their old company’s scale, infrastructure and name plus the resources and scale of their old company’s biggest rival. They could have all the heart, good intentions, and pluck in the world, and they’d still have a Sisyphean battle.
Well it crossed yours
You should head up there and show em how its done