Because the Fight Club wing of FR believes that he should've done that or resorted to actual fist-fighting. Other than ignoring O'Malley and walking away, which Ken did, those were the only two options on responding to O'Malley.
But don’t have any illusions that playing nice gets us anywhere in the long run.
In Washingon you pay no attention to has-beens:
The 2016 presidential campaign of Martin O’Malley, the 61st Governor of Maryland, was formally launched on May 30, 2015. On February 1, 2016, he suspended his campaign after a poor showing in the Iowa caucuses.