[Republican Wildcat]

You can COMMENT on ads and don’t even have to subscribe to the sponsor’s page to do so. So there are a lot of negative comments and angry or sad emojis associated with the ads from some sponsors.

Any reaction dramatically increases the reach of each ad as that reaction would go over the entire newsfeed of each person that does it - allowing countless thousands of additional people to see the ad.

[a fool in paradise]

You have to pay for that exposure. A $5 ad buy isn’t going to get as many people as a $50 ad buy.

Postings go viral. Ads only report back the level of interaction but don’t go viral without a bigger ad buy.