One of our local dealers has about 150 Jeep trucks on the lot. Waiting for the bubble to pop before I buy one. We should see a big price drop in the next two years. Currently you can a great deal on a 2018 Jeep wrangler, those are still sitting new on the lot.
As far as comparisons go, they're not even the same vehicles. The JL is a 100% clean sheet approach.
Same situation with the new C8 Vette. A completely new car unrelated to the C7. You cannot even test drive one - dealers want deposits, then you take delivery sometime after Dec.
Tech is what is driving the price increases. Not just adaptive controls, but also finer tolerances in engine, trans builds, etc.