The latter probably, and clueless moron
This is a political tactic to justify violence against conservatives, systematic oppression of their speech, and using the government and institutional power against them.
Orthodox Jew Dennis Prager was labeled a hate agent and white supremacist by Google to justify suppressing the PragerU content. A tech giant labeled an open Jew a Nazi to justify silencing him.
Black conservative Candace Owens works for Mr. Prager. She was told she’s a borderline white supremacist by a Congressperson in a Congressional hearing. She was smeared as a white supremacist/furthering white supremacy ....
Liberals literally smear everyone else with that slur to justify oppressing them. It is the modern day equivalent of calling someone a witch, a blasphemer or infidel to whip up a violent mob of true believers to kill them.
If you’re wrong, well, we had good intentions and love in our hearts, and it will scare every other unbeliever from ever disobeying our dictates.