How would establishing networks in Iowa and New York be different from establishing networks in, say, Sacramento and San Diego, or Jacksonville and Miami? Probably not a lot, but there is a time and expense involved with negotiating with the providers and establishing the network. If a company does not currently do business in California or Florida then why would they go to the expense of setting up a provider network for a handful of customers?
If a company does not currently do business in California or Florida then why would they go to the expense of setting up a provider network for a handful of customers?
Businesses move into new markets to develop new customer bases to sell their product to, right? You might start out with only a few customers there but the idea would be to eventually have a *lot* of customers there. Isn’t this how businesses grow? To me, your question is like asking why Chick-Fil-A which is based in GA would open a store in New York City. What am I missing?