I think it was in 2008, Grassroot Ron Paul supporters raised 6 million dollars in just 24 hours towards his campaign. It shook up the establishment so much that the RNC had to actually change their bylaws to help lock him out.
It made a statement that could not be ignored. And it was done exactly like this is being done now.
The record collected by GoFundMe for any single entity was $21.5 mil for TIME’S UP Legal Defense Fund and that was over many months.
That record should be broken in the next few days.
We are seeing something similar here. This is a PROTEST and it's getting very loud. It's a very creative and out of the box way to get a message across. I'm not as much concerned with the amount raised as how many people donate.