2: He billed Trump Org for campaign services to get paid back for the hush money, so he explicitly made it campaign money at that point.
There was a huge grey area to make these payments if Cohen was careful, but he wasn't and made it very black and white. He is going to jail for it.
Cohen was Trump’s personal attorney and had been for several years. Years before Trump even decided to run for office.
And who cares how Cohen characterizes it, Cohen is an adjudged perjurer.