I witnessed a company (within the Defense Structure) that intentionally and falsely pumped up their contract/profit structure. It took two years but they eventually sold themselves to another company. That company woke up maybe a year later and realized that they’d been ‘tricked’ in several ways. I don’t think they wanted to admit that in public.
My wife worked for a German company that used an insider to some small company operation....to fake-talk them into buying an almost worthless company with marginal profit. Same deal.
I think in this case, it works in a reverse way...Nike will see the share price drop over six months from the $69 they stand at currently...to around $35 to $40. At that point, someone will quietly come in and attempt to buy them at their price.
It’s not an unprofitable brand or badly managed....but it’s take a serious hit and will suffer for the foreseeable future.
My guess is that two or three of their market people have been bought by some Chinese company to push this pro-Kaepernick idea, and they sold everyone on the board. These folks will quietly walk out in a month or two.
But why depress the price? The shareholders are going to sue. Lawsuits could hold up any deal, especially with this administration, and especially if its China behind it.