While this seems like a very stupid decision.
I got to thinking about how much Nike gear I own. 1 golf shirt, and one hoodie, both purchased 3 years ago. That’s it.
Now think of who buys Nike gear often. Kaperdick-worshiping hood rats. These are the dopes slinking around the mall with their pants around their thighs, wearing over sized t-shirts and $200 sneakers.
Nike’s stock may suffer, but not sure their sales are gonna.
I think you are right. I’ve bought Nike Pegasus running shoes for decades. They work well for me, so why change? But I can’t remember the last time I bought anything else from Nike.
I went to their website to complain. What they were advertising had nothing to do with me or how I live. Lots of foo-foo shoes. Emphasis on “style”, and changing your shoes to stay in style.
“New pink shades inspired by the triumphant feel of getting after your day at the break of dawn.” - picture of a guy sitting on a city sidewalk in a run-down part of town.
But...I hate running at dawn, you couldn’t pay me to run in pink shoes, and I run in the desert instead of places where you run because if you slow down the muggers will beat you to a pulp!
“Take center stage in the all-new NikeCourt NYC Collection”
I suspect they sell more Nikes in NYC than they do in all of Arizona.
“LeBron Soldier XII Basketball Shoe $130” - I’d as soon be emasculated as watch the NBA.
Nike’s business model isn’t based on selling me $85 jogging shoes once a year. They won’t get my business again, but neither will they miss me! Wouldn’t be surprised if they start advertising “BLM Cop-killer trainers - in a stylish blend of pink, orange & purple, $325”.
Just want to add that while I run my current pair into the ground (2 weeks old), no one will see me wearing them and I won’t ever buy another Nike shoe. Not that they will miss me. After all, my pants fit me and I wear them high enough that I CAN run. I’m not their market!