We need Trump to frame November to be a referendum on him. He needs to drive turnout of the deplorables.
Not sure how he would do that, but the deplorable narrative was only good against the politician who uttered it. I don't think it would have the same effect again.
And I don't like an election being about a personality. I want it to be about our Country, what is good for it, what has been done wrong to it, and how we can preserve what is great about it. Also, to define our Country's enemies, particularly those within.