Doing something in a way thats different from the way its normally done doesnt mean the same thing as not making sense.
Here are some fundamental questions to ask which come under the general umbrella question of does it make sense:
Would Trump want to expose the crimes and atrocities of the deep state? Is such a goal consistent with what we know about him?
In exposing the crimes of the deep state, would Trump want to find a way to go around the media?
Additionally, does it seem like he would have to come up with a way to spread it first to that segment of the population least inclined to disbelieve the severity of the atrocities committed?