Sorry you are wrong.
Can you open a private company and discriminate against race, religion or sex?
Answer no you cannot. You will be shut down in heartbeat by the government and they will not care about your first Amendment.
Dear Lord.
The First Amendment does not address any of those things.
Also, is Jones being discriminated against based on his race, religion or sex?
You might want to actually learn something about the Constitution before spewing crap.