Harley Davidson sales have been plummeting for two years. Not to say the tariffs didn’t hurt them more. But they were on their way to another bankruptcy
There bikes look cool. They sound cool. But, they’re POS and need constant, costly maintenance.
On top of that, the folks that were buying them, when it was cool, guys in their 40s, 50s, 60s aren’t buying them anymore. Or the novelty wore off and they sold them. And the younger generation isn’t into that stuff the way them old guys were. I don’t see too many liberal hipsters rolling to get their spiced chai latte on a Dynaglide. Vespa, maybe. Definitely not a hog.
HD customer base is aging out and dying off plus Polaris Indian is eating their lunch with innovative desirable product that impinges upon their place in the market, some gorgeous retro-modern cruisers that beat the pants off of HD in every meaningful way. They need to wake up and raid Indian for some talent before they shuffle off into the sunset, that would be a pity. They are a heritage domestic brand with a grand history. Shame to lose that, ball’s in their court on that though.
“Harley Davidson sales have been plummeting for two years.”
yeah, not many of the pajama boys being turned out by the government schools are interested in hogs ...