"We" need to stop elevating the MSM to a position of power they don't have. Whether they ignore it or not is irrelevant. In fact, they cede power by ignoring it, because by ignoring it they can't shape the narrative, and in fact if they have to take it up eventually are stuck with the narrative shaped by those discussing it in their absence.
The media loses its power every time a person catches them lying. Once the trust is brocken they can never get it back again.