Johnny Carson’s sidekick Ed McMahon had this figured out. He was spokesman for Budweiser. He said he never talked politics because the other side drinks beer too.
Not sure why anyone selling anything doesn’t just shut up and sell their product without endorsing any political position.
The best question I’ve heard to date. To CEO’s with low business IQ’s and big mouths: I don’t need to know your company’s politics if I want your product. If you insist on making them known I will in all likelihood NOT want anything you have to sell.
Had YETI never cozied up to NRA in the first place, folks wouldn’t now be acting like jilted lovers.
Maybe the green-outdoorsy crowd really will carry YETI in future.
There are more important weapons in the world than even guns, but very few people are aware of them because they let the other guy do it. These are spiritual weapons.